make meaning visible
Meaning rarely starts clear.
It begins as something raw.
Our role is to shape it.
To give form to the formless.
Structure to ambiguity.
Clarity to ideas that have not yet taken shape.
Claé Brands is a founder-led brand consultancy for companies at moments of creation, transition, and growth. We exist to make meaning visible.
Strategy + identity + creative direction
for brands that need clarity to scale
About Claé Brands
Claé Brands is a founder-led strategic brand consultancy working across brand strategy, identity systems, creative direction, and embedded leadership.
We partner with companies at moments of creation, transition, and growth, helping define what they stand for, how they show up, and how their brand scales across teams, channels, and customer experiences.
Each engagement is senior-led and hands-on, working directly with decision-makers to shape clear, cohesive systems without unnecessary layers or handoffs.
We help create clarity that endures and build systems that scale.
our Services
Brand strategy, identity, creative direction, and senior leadership for companies at key moments of launch, growth, and change.
Brand Strategy
Positioning, architecture, and narrative systems that define what a brand stands for and how it grows.
Includes brand positioning, audience clarity, competitive assessment, messaging frameworks, naming, product nomenclature, and portfolio structure.
Visual and verbal identities built as cohesive systems, designed to extend across every touchpoint.
Includes identity design, typography systems, art direction, voice, messaging, image principles, and brand guidelines.
Brand Identity Systems
Creative Direction
Campaigns and content shaped through a unified point of view, from concept to execution.
Includes campaign development, performance creative direction, production direction and on-set supervision, content systems, digital expression, and brand application across channels.
Embedded Creative Leadership
Embedded creative leadership to guide and evolve the brand over time and across initiatives.
Includes retained support across strategy, creative direction, team guidance, agency/vendor management, creative operations, and brand governance.
Scope + Pricing: Engagements are tailored based on scope, complexity, and duration. Reach out to discuss your project and receive a detailed scope and pricing.
Ways to Work with Us
Brand Clarity Sprint
Focused strategic clarity before a larger brand, campaign, or implementation investment.
Starting at $20K
A repeatable creative direction for campaigns, content, and performance channels.
Starting at $30K
Creative Platform + System
Brand SYstem Build
A comprehensive strategic, visual, and verbal system built for launch or transformation.
Starting at $45K
Embedded Creative Leadership
Ongoing senior direction for brands and teams in motion.
Starting at $18K/month
[Three-month minimum]
Starting investments vary by scope, timeline, deliverables, and level of involvement. External costs are scoped separately unless expressly included.
Selected Work
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Selected Work *
Selected work across brand creation, transformation, creative leadership, and global system design.*
therabody™
Brand Transformation / Global Identity / Content Production
Co-created the Therabody brand and global direction during the transformation from Theragun to Therabody, establishing a unified identity across product, marketing, and retail.
The work helped expand the brand from a recovery device into a broader platform for performance, wellness, and everyday care.
Surity™
Brand Creation / Strategy / Naming / Product + System Design
Led zero-to-one consumer brand development within a clinical category, translating complex medical functionality into a clear, human-centered brand system.
Scope included strategy, naming, identity, product design direction, messaging, packaging, and brand guidelines through launch readiness.
lexus™
Global Brand Systems / Guidelines / Retail + Campaign
Developed and evolved global brand systems applied across markets, campaigns, and retail environments.
The work required precision and discipline at enterprise scale, reinforcing brand integrity across a complex global network while allowing for localized expression.
*Work shown reflects roles held at previous companies and collaborations unless otherwise noted. Full case studies and capabilities shared during introductory calls.
How We Work
founder-led, hands-on engagement
Senior involvement is consistent from start to finish, with decisions made in real time as the work evolves. This keeps the process focused and eliminates unnecessary layers.
direct collaboration with decision-makers
Work is developed in close working sessions with the people responsible for moving the business forward. Alignment happens early and holds as the work scales through launch and beyond.
built to move from strategy into execution
Outputs are designed as working systems, not static deliverables, so they translate cleanly into campaigns, products, and experiences. What’s defined is built to be used.
scaled through a trusted network of specialists
Specialists are brought in as needed across production, design, and content to extend the work without disrupting continuity. Each engagement is resourced to match specific demands.
Brand Experience
