Services
Ways to work with Claé Brands
We help consumer companies clarify their brand meaning, create the system that expresses it, and guide that system across the business.
Engagements are shaped around the company’s stage, the business challenge, and the level of strategic, creative, and organizational support required.
Built for moments of change
Companies Typically Engage Claé Brands when:
01
A new company, product, or category needs a clear foundation.
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A rebrand, repositioning, or expansion needs senior direction and design.
The business has outgrown its original positioning or identity.
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02
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Brand and performance creative no longer feel connected.
The business needs a cohesive system rather than another isolated campaign.
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The organization needs experienced creative leadership without immediately making a full-time hire.
A new marketing leader needs to assess what should change and what should remain.
Growth has created inconsistency across teams, campaigns, and channels.
core capabilities
Brand Strategy
Define the meaning behind the brand and the position it can credibly own.
Includes positioning, audience clarity, competitive assessment, architecture, naming, messaging, voice, go-to-market foundations, and portfolio clarity.
Translate strategy into a recognizable visual and verbal system.
Includes identity design, typography, color, art direction, image principles, packaging direction, brand guidelines, and scalable design frameworks.
Brand identity systems
Creative Direction
Extend the brand across campaigns, content, and customer experiences.
Includes campaign platforms, performance creative, content systems, photo / video / CG direction, digital experiences, production oversight, and partner direction.
Embedded Brand + Creative Leadership
Provide senior direction for companies and teams in motion.
Includes executive advising, team and agency direction, creative review, campaign planning, performance-creative alignment, production oversight, creative operations, and brand governance.
Engagement Models
The right engagement depends on what is changing, what isn’t performing as expected, and what the business needs to accomplish next.
Engagement 01
brand clarity sprint
Create clarity before making a larger investment.
A focused strategic engagement for companies preparing to launch, reposition, expand, or determine what the brand needs next.
The Brand Clarity Sprint creates alignment around the business challenge, brand position, message, and highest-priority decisions before the organization begins a larger identity, campaign, or implementation initiative.
Creative Platform + System
Engagement 02
Turn brand strategy into a repeatable creative direction.
A project-based engagement for companies that have a viable brand foundation but need a stronger campaign, content, or performance-creative system.
The engagement establishes a clear creative idea and the principles, formats, and tools needed to extend it across channels.
Engagement 03
Best Suited For
A company preparing for a major campaign or product launch
A brand producing significant content without enough cohesion
A marketing team that needs to connect brand and performance creative
A company relying on agencies, creators, or internal teams without a shared creative framework
A brand that needs a repeatable system rather than one campaign execution
A Typical Engagement May Include
Brand, campaign, and channel audit
Audience and creative-opportunity assessment
Campaign or creative platform
Message, hook, and proof-point architecture
Art direction
Content pillars and recurring formats
Paid and organic creative frameworks
Creator or production guidance
Priority templates or examples
Production and testing roadmap
What a Typical Engagement Does Not Include
Media buying, unlimited asset production, daily campaign management, development, and third-party production costs are not included unless expressly scoped.
Typical duration: Six to ten weeks
Starting investment: $30K
Brand System Build
Build the strategic, visual, and verbal foundation.
A comprehensive engagement for a new brand or an established company undertaking a meaningful repositioning or transformation.
A Brand System Build connects strategy, messaging, and identity into a cohesive system designed to support growth across teams, channels, and customer touchpoints.
Engagement 04
Embedded Brand + Creative Leadership
Add senior leadership without building the entire function at once.
An ongoing partnership for companies that need consistent senior ownership across brand, creative, and execution.
Claé Brands works alongside founders, executives, internal teams, agencies, and specialist partners to establish priorities, improve decisions, and guide the work across the organization.
Best Suited For
A growth-stage company that has outgrown its original brand
A new marketing leader assessing the current brand
A founder preparing for launch or the next stage of growth
A business considering a rebrand but not yet certain what needs to change
An organization with fragmented messaging or creative output
A Typical Engagement May Include
Leadership and stakeholder discovery
Existing brand and creative audit
Audience, category, and competitor assessment
Positioning refinement
Messaging and proof-point hierarchy
Strategic creative principles
Priority recommendations
A 90-day roadmap
Executive presentation
What a Typical Engagement Does Not Include
A Brand Clarity Sprint does not include a complete visual identity, comprehensive guidelines, high-volume creative production, or ongoing implementation unless separately scoped.
Typical duration: Three to five weeks
Starting investment: $20K
Best Suited For
A new company, product, or category
An established company undergoing a rebrand
A business entering a new market or stage of growth
A brand with disconnected strategic, visual, and verbal elements
An organization that needs a complete system rather than a surface-level refresh
A Typical Engagement May Include
Leadership and stakeholder discovery
Audience, competitor, and category analysis
Brand positioning
Brand architecture
Naming or nomenclature [if/when required]
Messaging architecture
Voice and verbal identity
Visual identity
Typography and color systems
Art direction
Brand guidelines
Priority applications
Rollout and implementation planning
Scope Considerations
Timing and investment depend on the number of stakeholders, products, audiences, markets, and applications involved.
Packaging, website design, campaign production, development, and extensive rollout applications may be included or scoped as subsequent phases.
Typical duration: Eight to twelve weeks
Starting investment: $45K
Best Suited For
A company without a senior brand or creative leader
A business between permanent leadership hires
A founder who needs an experienced creative counterpart
A marketing organization managing multiple agencies and partners
A growth-stage company building an internal creative capability
A brand requiring ongoing campaign, content, and production direction
A Typical Partnership May Include
Brand and creative strategy
Executive advising
Quarterly and monthly creative planning
Campaign and content leadership
Team, agency, and vendor direction
Creative review and approvals
Performance-creative alignment
Production oversight
Creative operations and workflow
Hiring and organizational planning
Ongoing brand governance
Engagement Structure
Embedded partnerships are based on agreed priorities, workstreams, meeting cadence, and level of allocation.
They are not structured as unlimited access, full-time availability, or replacement of every internal marketing, creative, production, or media function unless expressly scoped that way.
Typical term: Three-month minimum
Starting investment: $18K/month
How Claé Brands WOrks
Define
Define the meaning behind the brand and the position it can credibly own.
Includes positioning, audience clarity, competitive assessment, architecture, naming, messaging, voice, go-to-market foundations, and portfolio clarity.
Translate strategy into a recognizable visual and verbal system.
Includes identity design, typography, color, art direction, image principles, packaging direction, brand guidelines, and scalable design frameworks.
Build
Scale
Extend the brand across campaigns, content, and customer experiences.
Includes campaign platforms, performance creative, content systems, photo / video / CG direction, digital experiences, production oversight, and partner direction.