Services
Ways to work with Claé
We help consumer companies clarify what their brand needs to mean, create the system that expresses it, and guide that system across the business.
Engagements are shaped around the company’s stage, the business challenge, and the level of strategic, creative, and organizational support required.
Built for moments of change
Companies Typically Engage Claé when:
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A new company, product, or category needs a clear foundation.
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A rebrand, repositioning, or expansion needs senior direction and design.
The business has outgrown its original positioning or identity.
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Brand and performance creative no longer feel connected.
The business needs a cohesive system rather than another isolated campaign.
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The organization needs experienced creative leadership without immediately making a full-time hire.
A new marketing leader needs to assess what should change and what should remain.
Growth has created inconsistency across teams, campaigns, and channels.
core capabilities
Brand Strategy
Define the meaning behind the brand and the position it can credibly own.
Includes positioning, audience clarity, competitive assessment, architecture, naming, messaging, voice, go-to-market foundations, and portfolio clarity.
Translate strategy into a recognizable visual and verbal system.
Includes identity design, typography, color, art direction, image principles, packaging direction, brand guidelines, and scalable design frameworks.
Brand identity systems
Creative Direction
Extend the brand across campaigns, content, and customer experiences.
Includes campaign platforms, performance creative, content systems, photo / video / CG direction, digital experiences, production oversight, and partner direction.
Embedded Brand + Creative Leadership
Provide senior direction for companies and teams in motion.
Includes executive advising, team and agency direction, creative review, campaign planning, performance-creative alignment, production oversight, creative operations, and brand governance.
How We Work
founder-led, hands-on engagement
Senior involvement is consistent from start to finish, with decisions made in real time as the work evolves. This keeps the process focused and eliminates unnecessary layers.
direct collaboration with decision-makers
Work is developed in close working sessions with the people responsible for moving the business forward. Alignment happens early and holds as the work scales through launch and beyond.
built to move from strategy into execution
Outputs are designed as working systems, not static deliverables, so they translate cleanly into campaigns, products, and experiences. What’s defined is built to be used.
scaled through a trusted network of specialists
Specialists are brought in as needed across production, design, and content to extend the work without disrupting continuity. Each engagement is resourced to match specific demands.
Brand Experience
